Friday, 12 November 2010

Analysis of a Film Poster - Inception


Inception 2010
The title of this poster is placed in the same area as in shutter Island; 1/3 of the way up the page, in the centre. It is in a very definite font, block shapes and a bold red colouring it. The red in this poster doesn't make it seem threatening or sinister as the other did, i think it was used to make the title stand out to viewers. The Phrase 'From the Director of The Dark Knight' is spaced out beneath it, fitting to the title's length. This being on the title means the film is partly advertising itself with the fame of the Director - using big names to attract audiences. In the same way 'Leonardo DiCaprio' is stretched out along the top of the poster with spaces in between letters to emphasise his celebrity. The names of 8 other actors are positioned below it, considerably smaller with their first names in small red font and there surnames below in larger white letters. The film credits; the steel tongs are blocked underneath the title and 'from the director...' in a light blue font. Above the title (and another tribute to the director 'A Christopher Nolan film' in the same light light blue) is a quote/phrase of the film. Again it is written in small white letters. 'Your mind is the scene of the crime' gives a brief description of the film that emphasises the psychological effect created by the key image.
The image used includes seven of the actors named stood at different angles and sides of the poster. The lead, Leonardo DiCaprio is the nearest to viewers in the foreground standing at an angle with his feet at the start of the title and his head above it at the end. The people are all stood on buildings twisted into different angles around the camera's viewpoint. A light shines down through the middle of it all tainting the blue hue brighter; yellower. All of the actors seem to be walking/running forward, most with guns except from DiCaprio.
The confusing, difficult picture along with the quote that goes with it, tells viewers what the genre of the film is and also tells them whether it is something they would enjoy - it is a film that not everyone would understand and i think that is made clear by the poster.