The Sixth Sense, 1999
I think this film is being sold on the fame of the lead actor again; there is very little on the poster except for him. His name has been placed at the top of the poster in the centre. It has been written in the same font as the title which suggests that 'The Sixth Sense' IS Bruce Willis and that the film is about him - which having watched the film, it is. The title has been placed slightly lower down in the poster than the other two i have looked at but is still aligned in the centre. The font used is in thin white lines like a child has written it - wobbly and tall, all in capitals. Below the title in much smaller font, the credits/steel tongs have been placed in a greyer tone. They are also centred and stretch only to three lines. Beneath this is the films slogan 'Not Every Gift is a Blessing'. placing this at the bottom makes it stand out from the black (it is also in white font) but not distract from the key image. This has been created using a different font - it is in clear letters, spaced out slightly with a faded effect on them, so that it looks as if they could disappear soon. In comparison to the title, it looks like this has come from an adult mind relating to the key image of the poster.
The key images in this poster is the lead actor in a close up on the left hand side of the page and a long shot of a boy silhouetted in a fiery 6 shape. Willis is visible from his head to his collar and is looking away to the left, away from the boy. He has a serious look on his face (like the other posters) and the yellow light shining on him makes him look like he is sweating and worried. The boy appears to be walking toward viewers but the light shining behind him makes it impossible for viewers to see anything on him and makes him seem mysterious and ambiguous. The '6' behind him indicated to viewers that he is the one with the 'sixth sense'
These images were used i think to firstly help establish the genre as well as using Bruce Willis (a famous actor) to advertise to film as a unique selling point. The main colours used in the poster are yellow, orange and black. This, i think is really effective in establishing the genre as it makes the page seem quite ominous.
